Vitamins for PEP!

Keywords: history , series , advertisement , food , gender issues , gender roles , kelloggs company , marriage , odd ads of the past , sexism

Often listed under “Sexist Ads of the Past,” this 1930s Kellogg’s PEP cereal advertisement sure does speak about time in which it was created. In 1938, the Kellogg’s Company introduced several new innovations including Kellogg’s PEP cereal. According to Kellogg’s, PEP was the “first cereal fortified with vitamins B and D through the ‘spray’ method, marking the beginning of the cereal industry’s food fortification processes.”

http://www.historybyzim.com/2013/07/odd-ads-of-the-past-pep-vitamins

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